The agency: The Revival House

The client: Nike

The ask: Nike was launching the “Pregame Pack”, a series of three limited-release kicks, and wanted to tap into a different demographic than the traditional sneakerhead. They came to us. As we got to digging, we found a unique insight: the designs were inspired by Luka Doncic, Ben Simmons, and Brittney Griner, and they all had one thing in common beyond hoops – they were gamers. So we created a series of launch videos that blended those two worlds, making the Pregame Pack a must-have for gamers everywhere.