The agency: 160over90

The client: NFL

The ask: For the NFL's 100th birthday, we were asked to make the celebration about the people who made the league special for the last 100 years and will make sure it stays that way for the next hundred – the fans.

 

The Case Study

To celebrate fans, we built a season’s-worth of experiences that only the NFL could offer. Then, from concept to completion, we brought them to life.

Giveaway, announce spot, website, social support – you name it, we made it. This case study sums it up pretty well. So go ahead, give it a look.

 

The experiences

We gave away a lot.

100 years of season tickets. Travis Kelce in your wedding party. Getting immortalized in Madden. Playing your Turkey Bowl on Lambeau Field. Working out with Saquon Barkley. Pressing the confetti cannon at the Super Bowl. And many, many more. Too many to show.

Here’s a taste of the work we created to back it up. But know there’s more where that came from.

Previous

Nike Pregame Pack
Next

Sony esports Athletes Rising