The agency: VMLY&R

The client: Dell Technologies

The ask: Dell is a technology company, yes. But their true mission is to create real, human impact through their technology. So they asked us to kick off their global brand campaign with an emotional story showcasing how they can deliver on that promise. We took that brief and ran with it, bringing to life the beautiful story of a daughter using AI to restore a lost family recipe and surprise her father.

And here it is.

Translated into more languages than I can even begin to understand, our spot ran in every corner of the globe from the U.S. to Japan (where we had the pleasure of shooting) to France, Britain, Brazil, and beyond.

Oh, and people loved it. Not only did they want the tech, but they wanted the recipe, too. So, if you’re in the mood to cook up some curry, I can pass it along – our partners in Japan created a real recipe specifically for this spot.

Extending the story

To deliver a full 360 campaign, we brought the world of our story to life down the funnel to tell product-specific stories through video, promote engagement on social, and drive clickthrough across all priority digital platforms. Here’s a little taste. If you want to see more, just holler.

Next
Next

Stay at Home Humans of Genuis