About

Dell’s latest chapter of the ‘Welcome to Now’ campaign took us to Japan where we brought to life the story of a daughter using AI to revive a lost family and reconnect with her father. In all, we created a brand-level film, three product-specific :30s, an array of social assets, a litany of digital banners, and a recipe you can actually cook.

Here’s a taste of what we made. Shout if you’d like to see more.