DELL TECHNOLOGIES: THE NEW XPS FAMILY
SHOWING PROFESSIONALS OF EVERY PERSUASION WE HAVE A NEW XPS MADE FOR THEM.
ABOUT
When Dell redesigned their XPS laptops, they designed each one with a different kind of creator in mind. So we dropped a series of films that showed a fitting persona out in their environment doing their thing – ranging from a music blogger to a forest ecologist to a VFX supervisor.
EXTENDING TO SOCiAL
To go along with our launch videos, we created a series of social content to help people choose which XPS was right for them.
Here, we used the left and right tap feature of IGS to create an interactive asset where people could tap left for more mobility and right for more power.