BUD LIGHT: STAY AT HOME HUMANS OF GENIUS

REIMAGINING THE ICONIC 'REAL MEN' CAMPAIGN TO CELEBRATE THOSE WHO HELPED MAKE QUARANTINE JUST A BIT MORE BEARABLE.

About

It was the height of quarantine.

Viral videos of newly minted sports, balcony ballads, and sourdough starters had flooded the feeds. The exact kind of stuff Bud Light used to celebrate with their ‘Real Men of Genius’ campaign.

So, equipped with nothing but Teams chats and Webex calls, we paired the original VO artist Dave Steele with a new singer to celebrate the at-home inventors bringing us joy.

TWITTER HEROES OF GENIUS

We couldn’t celebrate every at-home inventor with a personalized video.

But they still deserved to be recognized.

So we launched a live Twitter thread where anybody could tag someone who was making staying home more fun, and we’d quickly hit ‘em back with a Tweet singing their praises.

BACK TO THE WORK