AMAZON PRIME VIDEO: THE GIFT YOU’VE ALREADY GOT
TURNING PRIME SHOPPERS TO PRIME WATCHERS WITH A GIFT THEY’VE ALREADY GOT.
ABOUT
Amazon had a problem. Of their 150 million+ Prime members, about ~70% didn’t watch Prime Video. They wanted to change that. So, we created a holiday campaign of 100 hyper-contextualized messages that turned holiday annoyances into positive Prime Video gifts and brought them to 80,000+ placements across 14 states.
